New Event for Orlando Business Owners

Thursday, March 25th

e-Strategies for Small Business

Putting the Internet to work for your company.

Our most popular workshop, offered only once a year.

If you want to succeed in today’s business climate, incorporating Internet marketing strategies is a necessity.

Put your business on the cutting edge by educating yourself on the different aspects of e-business including effective e-mail marketing, social media and search engine optimization. This dynamic, one-day workshop will feature the latest e-strategies for small business.

Workshop includes learning how to use Constant Contact and integrating social media with your email marketing campaigns.

Workshop agenda includes:

  • Session 1, 9 – 10:15 am
    Innovation, Communication, and Social Media
    Allen Kupetz, Executive-in-Residence, Crummer Graduate School of Management, Rollins College

    Learn how to employ and deploy current web-based technologies as part of a strategy to help your company innovate, communicate, and succeed. All attendees will receive a copy of his book, The Future of Less(www.futureofless.com).
  • Break, 10:15 – 10:30 am
  • Session 2, 10:30am – 12 pm
    “Search Engine Optimization for Small Business”

    Hillary Bressler, Founder & President
    .Com Marketing

    Learn the fundamentals of search engine optimization from understanding the basics of what it is to top tips and examples of good SEO practices including meta tags, content optimization and off-site SEO tactics. This session will also discuss how SEO can be integrated with other off and on-line tactics for incremental site traffic and sales.

  • Lunch, 12 – 12:45 pm
  • Session 3, 12:45 – 2:20 pm
    “The Power of e-Mail Marketing & Social Media”

    Pamela Starr, Regional Development Director
    Constant Contact

From the email marketing experts, Constant Contact, learn best practices for effective email marketing and the use of social media for business — all the do’s and don’ts of both.

  • 2:20 – 2:30 pm Break
  • Session 4, 2:30 – 4 pm
    “Getting Started with Constant Contact & Social Media”

    Pamela Starr, Regional Development Director
    Constant Contact

    During this session, we will go inside the use of the Constant Contact platform and how to show you the effective ways of connecting Constant Contact with Facebook and Twitter.

Only $50 for Orange County businesses.

Program book, continental breakfast and lunch included.

This workshop is part of the SBDC at UCF’s Strategic Tools Seminar Series sponsored by Orange County Government.

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